According to scientific research, it is the complicated psychological process when customers buy things. If you want to manage your kids toys store very well, you should learn such psychological process and then give right sales techniques at different phases. For example, please not to neglect these three important phases.

Firstly, strong desire for buying kids toys products
When visiting your toys store, customer will look at some toys which they are interested and then they have to consider whether it is right to buy such toys for their children, about the playing pleasure factor and the safety playing factor, then they think everything is OK, they will have strong desire for owning such toys, however, at this time they are still hesitating, what should you do if you are the wise shop assistant?

In order to sell such toys products, shop assistants have to stimulate customers’ buying inclination further, for example, they can tell customers some advantages about this toy, including both playing function and educational function, or if there is sales promotion, shop assistants can tell customers that right now you can get it at low price because of sales promotion. Of course, they are many other ways to stimulate their buying desire, which is the final goal.

Secondly, comparison stage
If the customers are the impulsive people, they are likely to buy such toys instantly after hearing the introduction about this toy, however, some customers are the intelligent people, and they don’t want to make purchase decision immediately, on the contrary, they will consider too many related factors, for example, they will use their experience and knowledge to compare different toys, including the toys’ quality, its price, its function and so on.

It is the very important phase for toys products selling and shop assistants should give enough reason to dispel their doubtful points.

Finally, it is the phase of deciding to buy it

After comparing and commenting on different toys, customers finally have enough confidence on the toys which they are interested, and then the next step is to buy it.

At this time, shop assistants should treat this business lightly, what you have to do is to give customers more confidence about this toy. For example, you’d better follow these three useful tips, at first, make customers believe what has been introduced to them, and then make then believe such toys brand, and finally make them believe the toy are perfect one.